DENVER—GroundFloor Media, a Denver-based agency with a focus on strategic communications, social media, crisis communication and reputation management, has launched a digital strategy division under the leadership of senior directors Stu Swineford, Bret Orton and Matt Stone.

Swineford, who helped build sites and manage Internet projects for clients in the healthcare, energy, e-commerce and nonprofit sectors, was previously partner, client services, at Relish Studio; partner at Forty105; and manager of wireless development at New Frontier Media.

Orton, director of digital development, has more than a decade of experience creating custom Web solutions, was a senior web developer at New Frontier Media and web developer at Royal & Sun Alliance.

Stone brings more than 10 years of digital marketing and Web management experience to his role. Before joining the GFM team, he was an account manager at InfoNow and president and lead consultant at Denver SEO Consultants.

The new digital strategy division supports GFM clients by implementing offerings including online research and targeting; measurement and monitoring; influencer engagement techniques; online advertising to enhance social media strategies; motion graphics and animation; brand enhancement; video production; SEO for communications campaigns and digital design and development.

One of the first products the new digital strategy team created was the agency’s new Online War Room, which allows clients to mimic a wide range of online crises and issues, testing responses and outcomes in real time.