Holmes Report 08 Jan 2012 // 12:00AM GMT
WASHINGTON, DC—Healthcare communications specialist GYMR Public Relations has added new national accounts including the Campaign for Tobacco-Free Kids and the Office of the National Coordinator for Health Information Technology, taking its fee income for 2011 to around the $6 million mark.
For the Campaign for Tobacco-Free Kids, the firm is handling all promotions and media for Kick Butts Day 2012. The campaign has selected GYMR to manage media outreach for its key youth-targeted event for five consecutive years.
The Office of the National Coordinator for Health Information Technology, meanwhile, chose GYMR to provide communications support to its central team and nearly five dozen grantees across the country. Those grantees represent two crucial ONC initiatives: the Beacon Communities Program and the State Level Health Information Exchange.
The firm also added assignments from the American Board of Internal Medicine Foundation; Banner Alzheimer Institute; IDWeek; the Institute for Health Technology Studies; the Institute for Palliative Medicine; the Partnership for a Healthier America; and thePhysician Assistant Education Association. In addition, GYMR coordinated communications the Bravewell Collaborative’s 2011 Leadership Award and Care About Your Care, a month-long effort by the Robert Wood Johnson Foundation and 22 partner organizations to help Americans be better advocates for their own health care.