NEW YORK—Hill+Knowlton Strategies has appointed Amy Rosenberg as executive vice president and US director of media relations, based in the New York office.

Rosenberg will be responsible for providing clients with high-level strategic communications counsel, and developing and leading media relations programs. She will also be responsible for practice development and will serve as an active member of the senior leadership team.

Prior to joining H+K Strategies, Rosenberg was a managing director in Burson-Marsteller’s corporate practice, and leader of the firm’s financial media relations and communications programs. She has more than 19 years of experience as a specialist in financial communications for both traditional financial services firms and companies seeking to increase shareholder value with institutional and retail shareholders.

She joined Burson-Marsteller after serving as managing director and director of media relations at Financial Dynamics and earlier worked at UBS Investment Bank (formerly PaineWebber) where she served as the North American director of media relations for research and trading.