LONDON—A new oil and gas consultancy backed by GE and McDermott has called in H+K Strategies London to help build its brand.

IO Oil & Gas Consulting (IO), a joint venture between GE Oil & Gas and engineering company McDermott, launched last month to promote consulting in offshore field developments.

H+K is charged with steering the new company's launch, along with developing and delivering a communications plan and branding profile.

The programme will include brand counsel, B2B and external and internal communications activities including content development and management, media relations, managing social channels and web build. The work is being handled by a cross-agency team.

"We wanted a disruptive launch into the offshore sector, and H+K has delivered that," said IO chief executive Dan Jackson. "With strong relationships in the offshore sector and an outstanding depth of knowledge in communications and branding, we are confident that they can now help us grow our profile, build customers and sales and attract new talent to the business."