SINGAPORE — Hill+Knowlton Strategies has restructured its Asia-Pacific leadership, while also parting ways with Singapore/Malaysia MD Michelle Tham.

The WPP firm will now revert to the kind of sub-regional structure that it previously deployed from 2011 to 2013, with Asia and Greater China each reporting separately to global presidents Lars-Erik Grønntun and Richard Millar.

The 'Asia cluster', which includes Korea and Southeast Asia, is now led by Korea president/CEO HS Chung. Greater China (including offices in Beijing, Shanghai, Guangzhou and Hong Kong) is overseen by China president/CEO QC Liang.

Viv Lines remains in place in Singapore as global vice chairman and Asia-Pacific chairman.

However, Tham has exited the firm, five years after joining to lead Singapore. The former Weber Shandwick veteran added Malaysia to her leadership remit in 2017. An H+K spokesperson said the firm is still "finalising plans" for its Singapore leadership.

H+K Malaysia will now be led by Justin Then, who previously led the operation from 2013 to 2017, before leaving to found Lumos PR. The latter firm becomes part of the Malaysian offering, which is rebranded as Hill+Knowlton Lumos.

"We are confident in Justin Then’s skills and ability to lead Hill+Knowlton Lumos. With the combined strengths of the two agencies, our Malaysia-based clients will benefit from deep local insight and the global reach of the H+K network,” said Grønntun.