Holmes Report 20 May 2017 // 10:23AM GMT
WASHINGTON, DC—Mark Penn, former CEO of Burson-Marsteller and its research subsidiary Penn Schoen & Berland, and current managing partner of Stagwell Group, has been named chairman of research giant Harris Insights & Analytics. Harris joined the Stagwell Group in December of 2016.
Penn is part of a new executive management team that includes co-chief executives John Gerzema and Will Johnson and chief operating officer Jonathan Gardner.
Previously, Gerzema and Johnson were senior executives at Young & Rubicam Group. Gerzema was chairman and CEO and Johnson was President at BAV Consulting, which oversees BrandAsset Valuator, agency’s analytic survey of brands and consumer behavior.
Gardner joins Harris from Washington, DC, public affairs firm Subject Matter where he served as COO. Previously he served as COO of Penn Schoen Berland.
Stagwell’s other units include strategic communications firm SKDKnickerbocker, entertainment research firm National Research Group, digital firm Code & Theory. The firm also holds a stake in full-service public relations firm Finn Partners.