NEW YORK — Havas Formula has revamped its management structure, creating a new regionally focused executive leadership team through four internal promotions.

The new members of that team are:

•    Emily Porter, who was promoted from executive VP of the business technology division to president of Havas Formula West. In her new role, Porter will oversee all consumer business in the western region, as well as B-to-B, high-tech, BuzzLounge and Los Angeles clients including RE/MAX, Criteo, JPMorgan Chase and Dunkin’ Donuts.

•    Jarrod Walpert, who has been promoted from executive creative director & head of strategy to president of Havas Formula East. Walpert will play a critical role helping clients such as Justin’s, siggi’s, Mike’s Hard Lemonade and Jaguar Land Rover.

•    Adrienne Cadena, who has been promoted from executive VP to president of Havas Street, the firm’s brand activation division. Cadena oversees all aspects of sampling, activation, recruiting and production and has been the driving force behind programs for brands such as Heineken, KeVita and Metro by T-Mobile.

•    Alexis McCance, who has been promoted from senior VP operations to chief financial officer. With Havas Formula for 19 years, McCance leads the agency’s finances as well as its operations, IT and HR departments.

The team will be focused on contributing to the firm’s service offering, expanding its geographic footprint and building the brand for long-term sustainability.  Walpert is based in New York, McCance and Porter in San Diego and Cadena in Los Angeles.

“These individuals were selected for the ELT based on their history of success – both in terms of managing client programs and providing leadership to staff – and their ability to drive the agency’s continued growth in the years to come,” said CEO Michael Olguin.

Previously, Havas Formula did not have president positions, and all employees at a VP level (including senior and executive VPs) reported to Olguin.

The creation of the new management team is the most significant organizational change to Havas Formula since the agency formed in 1992.