Holmes Report 16 Mar 2014 // 8:04PM GMT
NEW YORK—Havas PR North America has added 10 new clients, including Au Bon Pain; EPIC; Impossible.com; Just Go Girl; Lehigh University's Baker Center for Entrepreneurship, Creativity and Innovation; MaleCare; National Brain Tumor Society; NOVA Chemicals; the Nugget Spot; and Penn Wharton Public Policy Initiative.
As agency of record for Au Bon Pain, Havas is charged with building national/regional brand awareness and supporting the seasonal menu items of the internationally recognized leader in the fast casual restaurant category.
For Lehigh University Baker Center Entrepreneurship, Creativity and Innovation, the firm has been appointed agency of record to promote the department's multiple programs and partnerships, including LehighSiliconValley.
Penn Wharton PPI has engaged the firm to position the research and education hub as a go-to resource for information, analysis and deep understanding on key economic issues affecting the US and government policy.