NEW YORK — Tom Jones has stepped down from his role leading Ketchum’s North American health practice to join Finn Partners heading that agency’s health & wellness group.

In the newly created position, Jones is charged with overseeing patient activation as a means of driving both access to and responsibility for health and wellness.

He will also serve on the Finn Health Academy faculty, a professional staff development program offered across the firm’s 18 global offices.

Jones comes after less than three years at Ketchum, which he joined as North American health practice head in 2016. He spent five years at Makovsky, leading that firm’s health practice, before that. Jones has also worked on the client side of the industry, serving as executive director of communications for the primary care division of Novartis earlier in his career.