Holmes Report 06 Apr 2012 // 11:00PM GMT
PHILADELPHIA—Vox Medica, a 60-year-old healthcare communications firm, is restructuring under a new leadership team comprised of four equity partners: current CEO and equity partner Donald Phillips; current president and new equity partner Lorna Weir; and new executive vice presidents and equity partners Michael Barnett and Jim Moran, both of whom spent several years at Dorland Global prior to establishing their own strategic consulting practice, Transit of Venus.
Former principals Eve Dryer and Michael Scott will remain involved with the firm. Dreyer will remain in a consulting role and Scott will continue on staff as a senior strategist. In addition Cathy Pagano will continue to lead The Institute of Continuing Healthcare Education, an independent medical education firm wholly-owned by Vox Medica.
The firm offers expertise in advertising and promotion, education and training, public relations and advocacy, and community activation, informed by its proprietary PEER model, which uses an integrated, silo-free approach to address client challenges.
Transit of Venus will become an independent subsidiary of Vox Medica, and will focus on strategic consulting and non-promotional public health programs.
“In order to evolve, we had a number of strategic choices in front of us,” says Phillips. “We made the decision to remain as one of the few independent healthcare firms around…. Now is a great time to be independent, to control our own destiny.”