NEW YORK — The media-focused agency High10 Media has made a series of major moves furthering its expansion – opening two new offices, hiring two SVPs and launching a digital division.

New York-based High10’s new regional offices are located in Nashville and San Diego.

Newly hired SVP Ed James (pictured), a 20-year PR industry vet, will head up the Nashville office, spearheading regional client services, High10 said in announcing the moves.

James comes most recently from CHQ Media, where clients included Toyota, VH1 Save the Music, Guitar Center and Roland.

Tony Rindsberg, co-founder and former CMO of the social media marketing platform SOCi, is joining High10 as a Southern California-based SVP. He will be leading the agency’s newly expanded digital operations. Offerings now include social media campaigns and management, paid search, digital development and influencer engagement.

“Ed and Tony each bring a unique set of skills and a wealth of professional experience, and they share the passion for creativity and excellence that sets High10 apart,” CEO Lisa Dallos.

Launched in 2010, High10 is built around serving media and entertainment brands such as The Hollywood Reporter, The New Republic, Telemundo and National Geographic Channel.