LONDON—Hill+Knowlton Strategies UK has launched an in-house audiovisual content and production offering following the appointment of Toby Leslie as senior creative producer and the promotion of James Alexander (pictured) to head of audiovisual content and production.

Lesliechas directed TV ads for brands including Pizza Hut and The Guardian and co-wrote, produced and directed the short film 'The Cookie Thief' (nominated for a Cannes Palme D'Or) and The Pro, starring Richard Coyle (Pusher), which aired on Sky Movies.

Alexander, a consultant at the agency since 2004, has spearheaded H+K’s drive to formalise and expand its capability in video content marketing. He will retain a role in H+K Sports, which has created video content-led campaigns, most notably the Roger Federer Trickshot for Gillette and adidas’ #takethestage photobooth stunt with David Beckham.