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BERLIN—Hill+Knowlton Strategies was named Pan-EMEA Consultancy of the Year at last night’s SABRE Awards gala in Berlin, a triumph that came more than a decade after the WPP-owned agency last won that title.
H+K—the first European Consultancy of the Year in 2004—beat out Burson-Marsteller, Edelman, Ogilvy Public Relations and Weber Shandwick to be named the leading consultancy in the region, after submitting its best EMEA performance in many years, led by double-digit growth in the UK, France, Germany, Italy, Russia, the Middle East and South Africa.
Some of that is the result of a transformation of the once-stodgy agency into one with a more modern, content-led approach, building on a global creative hub in London, a partnership with Hyper Island, its development of a behavioural insights practice, and the introduction of more sophisticated analytics tools.
In other highlights:
- Brands2Life, which has won Technology Consultancy of the Year for the past two years, stepped up to win UK Consultancy of the Year;
- Weber Shandwick won three separate awards, including Digital Consultancy of the Year, Iberian Consultancy of the Year, and Nordic Consultancy of the Year (for its 2014 acquisition Prime);
- Unity, which earlier in the day turned in an impressive performance in the In2 SABRE Awards, was named Creative Consultancy of the Year.
A complete list of Consultancy of the Year award winners can be found here, or via the list below:
Pan-EMEA Consultancies of the Year: Burson-Marsteller, Edelman, H+K Strategies, Ogilvy PR, Weber Shandwick
Geographic
Africa Consultancies of the Year: Atmosphere, Burson-Marsteller, Djembe Communications, Magna Carta, MSLGroup
Benelux Consultancies of the Year: Bex, Coopr, FleishmanHillard, Interel, LVT Group
DACH Consultancies of the Year: Achtung, Farner Consulting, FischerAppelt, MSLGroup, Schwartz
Eastern Europe Consultancies of the Year: 404, All Channels, Dăescu Borțun Olteanu Consultanță, Grayling, MSLGroup
French Consultancies of the Year: APCO, Edelman-Elan, Kingcom, Thomas Marko, Wellcom
Iberian Consultancies of the Year: Atrevia, Canela, Lift World, Llorente & Cuenca, Weber Shandwick
Mediterranean Consultancies of the Year: MSLGroup, MyPR, SEC, Weber Shandwick
Middle East Consultancies of the Year: ASDAA B-M, Edelman, H+K Strategies, Memac Ogilvy, TRACCS
Russian Consultancies of the Year: CROS, Fleishman-Hillard Vanguard, Ketchum Maslov, PBN H+K Strategies, SPN Communications
UK Consultancies of the Year: Brands2Life, Cohn & Wolfe, Four Communications, Golin, W
Specialist
Consumer Consultancies of the Year: Cirkle, Hope & Glory, M&C Saatchi PR, Mischief, Red Consultancy,
Corporate Consultancies of the Year: Headland Consultancy, Hering Schuppener, Pagefield, Portland, Seven Hills
Healthcare Consultancies of the Year: Firstlight, GCI Health, Havas Just::, Pegasus, Virgo
Public Affairs Consultancies of the Year: APCO, Bellenden, FTI Consulting, Hanover, PLMR
Technology Consultancies of the Year: Chameleon, Fink & Fuchs, Harvard, Octopus Group, Text 100
New Consultancies of the Year: Engage Joe Public, Matriochka Influences, The Romans, TinMan
