NEW YORK—Seeking to enhance Miami Beach's image as a sexy, sophisticated and fun getaway, perfect for tourists and business groups, the Miami Beach Visitor and Convention Authority has selected Hill & Knowlton as agency of record following a competitive search.

H&K will support the MBVCA's grant by increasing brand awareness through strategic media outreach to consumer and travel trades, major event recruitment, and business and corporate communications programs.

The account will be run by teams in H&K's Miami and New York offices, and the business marks a strong addition to the firm's travel and tourism practice.

"As a destination that relies heavily on leisure tourism and business groups, the agency's ability to network and leverage its global relationships is crucial to the growth of brand 'Miami Beach',” says Elsie Howard, chair, MBVCA. "The team impressed us with its experience, passion in taking clients to the next level, and ability to work together to provide a seamless team across all offices and geographies."