HONG KONG—Siemens Home Appliances, a leader in premium brand home appliances, has appointed The Hoffman Agency as its public relations agency of record in Hong Kong. Hoffman will be the lead agency for the German electronics giant’s home appliances public communication initiative, overseeing corporate branding, product marketing, sustainability messaging and advertising, in addition to media planning and buying.
The Hoffman Agency will work closely with Siemens to provide strategic counsel for the company’s sustainability programs based on the tagline messaging, “Siemens. The future moving in.”
 “The creative program Hoffman crafted for Siemens’ public communication initiative made the agency stand out from the crowd,” says Jeffina Yeung, marketing manager of BSH Home Appliances Limited. “Using Hoffman’s holistic methodology, we believe that Siemens’ spirit of innovation and dedication to premium quality home appliances will be reinforced to create a compelling story for our stakeholders.”