Holmes Report 11 Aug 2012 // 11:00PM GMT
MEXICO CITY—Hotels.com, a leading hotel booking website, has appointed Cohn & Wolfe Mexico as public relations agency responsible for increasing brand-consumer conversation and Hotels.com’s position as the top-of-mind online hotel booking service in Mexico. Hotels.com is also a client of Cohn & Wolfe Switzerland and Cohn & Wolfe-impactasia in Greater China.
In addition to PR activities, Cohn & Wolfe will grow the brand’s presence with targeted media outreach highlighting unique Hotels.com programs including its market leading loyalty program “Welcome Rewards,” its mobile app portfolio and its breadth of hotels across the globe.
According to Alison Couper, senior director, global communications, for Hotels.com: “We were impressed by Cohn & Wolfe’s approach to media communication in Mexico. They applied fresh thinking and produced a strategy that was closely aligned with how we are growing our business in the country.”