Maja Pawinska Sims 12 Feb 2019 // 5:59AM GMT
LONDON — Hotwire’s chief operating officer and EMEA & ANZ president Alex MacLaverty has left after 15 years with the technology agency.
MacLaverty joined Hotwire as an account manager in 2004 and by 2010 she was its UK managing director. She joined the board in 2015, at the same time as taking on the role of group MD for EMEA and ANZ.
She was promoted into the new role of COO in June 2017, after Barbara Bates was named as global CEO to replace Brendon Craigie.
MacLaverty told the Holmes Report: “I’ve seen Hotwire through lots of incarnations and had lots of different roles, and absolutely loved my time there, but after 15 years it’s time to do something new and different. I’ve got a few things on the table but I’m going to take my time and have a bit of a break before my next adventure.”
Hotwire said it did not expect to announce a successor, and MacLaverty’s responsibilities would be absorbed by the global leadership team of Barbara Bates, Andy West, Adrian Talbot, Fiona Chilcott, Heather Kernahan and Chris Paxton.
Bates said: “After an incredible 15 years at Hotwire, it is with great sadness that we say goodbye to Alex MacLaverty. Alex has done more than anyone to make Hotwire the amazing business it is today and her energy, kindness and good humour will be sorely missed. We know she’ll go on to do great things and wish her all the best.”