Jade Eckardt 01 Sep 2017 // 5:25AM GMT
LONDON — Richmond & Towers (RT) has been appointed by the House of Tequila to handle its UK and European trade and consumer press offices, including a strategic thought leadership brief.
The account will be led by Richmond & Towers' food and drink director Simon Mowbray and senior account director and James Brown.
"Tequila is one of the fastest growing spirit categories the world at the moment, so it's incredibly exciting to be joining the House of Tequila's journey," said Mowbray.
The House of Tequila is part of the Pernod Ricard group and is comprised of tequila brands Olmeca, Altos and Avion. It joins Richmond & Towers food and beverage-heavy portfolio including English Apples & Pears, Beefeater London, California Walnuts and Jameson Irish Whiskey.
The agency's remit includes growing the brand's awareness in the USA and UK through initiatives such as the Tahona Society, an annual bartending competition launched in 2010 by Altos Tequila.