Arun Sudhaman 08 Sep 2016 // 7:28PM GMT
PALO ALTO, CA — HP Inc is reviewing global PR duties, issuing an agency RFI that examines worldwide corporate and product PR capabilities, the Holmes Report can reveal.
The company, which includes HP's printer and PC business, is thought to spend at least $10m on corporate and product PR across the world. After successive agency reshuffles, the PR mandate is currently held by two Omnicom PR firms: long-term partner Porter Novelli, and FleishmanHillard.
Sources familiar with the process told the Holmes Report that invited agencies can contend for corporate and product, or both. It is understood that HP has issued a lengthy RFI to several global PR networks, and is asking contenders to address such areas as trends and issues; communications strategy; relevant experiences and new thinking.
The review does not include the enterprise business, which is now housed under a separate company, HP Enterprise, after Hewlett-Packard split into two units last year.
The pitch follows the arrival of Karen Kahn as HP's global chief communications officer at the end of last year. Kahn reports to CMO Antonio Lucio, who last week asked the company's five agencies to improve the makeup of their workforces by hiring more women and minorities.
HP's last PR rethink solidified its relationship with Omnicom PR firms, a trend that had been underway for several years, at the expense of WPP and Edelman. Fleishman joined Porter-Novelli on the roster in 2012, focusing in particular on global support.
While HP Inc has reported revenue declines in the three quarters since the split, the company is eyeing long-term growth, focusing on such profitable segments as premium gaming systems and high-end laptops.
Kahn said that HP is not discussing the process while an Omnicom PR Group representative declined to comment on the review.