LONDON — Senior marketing and communications leaders from HSBC, John Lewis and the FT have joined the heavyweight speaker lineup for the fourth EMEA In2 Innovation Summit, which will take place in London on 23 May. 

The half-day conference will focus on the role of public relations in the modern business, questioning how the industry can finally demonstrate its capabilities to marketers and shape the skills required of the PR professional of tomorrow.  There will also be a specific focus on how brands navigate rapid disruption in the influence and engagement world, against a backdrop of Brexit, fake news and rising populism.  

The programme will also feature a live behavioural science experiment, designed to help delegates understand why people make decisions, and how these can be influenced by a variety of communications factors.

The 2017 event will again feature the In2 SABRE Awards at lunchtime, and will precede the EMEA SABRE Awards ceremony that evening. The daytime conference takes place at the Ham Yard Hotel, while the evening awards ceremony again returns to the Roundhouse.

The speaker lineup features:

  • Heather Mitchell, head of global PR, digital engagement and entertainment marketing at Unilever Hair Care.
  • Abby Guthkelch, head of global social media engagement, HSBC
  • Osama Saeed Bhutta, communications director at Amnesty International
  • Emer Timmons, CMO and president of strategic sales, Brightstar
  • Pamela Herries, head of internal communications, John Lewis
  • Andreas Winiarski, partner at German VC firm EarlyBird Capital
  • Kristina Eriksson, global communications director, Financial Times
  • Johan Seidefors, marketing director at Sweden's Bonnier Broadcasting
  • Eric Hollreiser, VP of corporate comms at Amaya/Pokerstars
  • Colin Byrne, EMEA/UK CEO at Weber Shandwick
  • Brad Staples, global CEO, APCO Worldwide
  • Alan VanderMolen, international president, WE Communications

Tickets, for both the conference and awards, can be booked here. 

The event is being backed by numerous partner firms and organizations, including Weber Shandwick, H+K Strategies, Text 100, WE Communications, APCO Worldwide, inVentiv Health, Porter Novelli, Muck Rack and ICCO.