Holmes Report 18 Jun 2019 // 5:24AM GMT
HONG KONG — HSBC's regional head of marketing will serve as the first ever jury chair for the Asia-Pacific SABRE Awards, taking place in Singapore on 12 September.
Balaji, who oversees marketing across 14 Asia-Pacific countries for HSBC's retail banking and wealth management units, brings considerable marketing and communications experience to the role, having spent 14 years in various senior roles for the bank across the world.
In conjunction with Holmes Report editor-in-chief Arun Sudhaman, Balaji will oversee a jury that has so far confirmed more than 30 senior executives from across in-house and agency in Asia-Pacific.
"It’s an honour to be named the first external chair of the Asia-Pacific SABRE Awards jury," said Balaji. "We see marketing, communications and digital experience disciplines converging around the world. The onus is on business and brand custodians, both clients and agencies, to deliver customer centric, truly disruptive, game-changing work. I’m hugely enthusiastic about benchmarking and celebrating the best in engagement, credibility, and relationship building — at a time of accelerated change in this region."
The ninth annual SABRE Awards will again recognize the best in public relations programming from across the Asia-Pacific region and are open to campaigns developed by agencies, corporations, not-for-profit organizations, government agencies and more. The competition is now open for entries, via the dedicated entry platform.
On the in-house front, confirmed judges so far include:
Arnab Roy Choudhury
Global communications lead, business transformations, information & cyber security, group operations
Standard Chartered Bank
Head of corporate communications, Asia-Pacific
Head, communications and government affairs, consumer healthcare Asia-Pacific
SVP, international comms
Executive director, head of communications, Asia-Pacific
Director, international communications, Asia-Pacific
Head of public affairs, Asia-Pacific
Regional head of communications, healthcare APAC
Sidhanth Gopishetty Satish
Senior manager, digital marketing & CRM
Head of group brand & communications
Su Min Sng
Head of communications
GM of global communications
Head communications & patient advocacy
Meanwhile, from the agency side, confirmed jurors so far include:
SVP & Asia lead
Founder & managing partner
Executive group director, PR & Influence, Social
Partner & president
Ketchum APAC, MEA & LatAm
Principal consultant, MD
EVP & regional director
Lynne Anne Davies
Co-founder & ECD
EVP, Singapore & Australia
President and COO
Eon Stakeholder Relations
CEO & founder
Senior division director
Tom Van Blarcom
CEO & founder
The entry website includes a complete list of categories, entry fee and deadline information (the early deadline is June 21, the late deadline is July 12), as well as tips for crafting a winning entry. The awards will be presented at a gala dinner in Singapore on September 12, following the Asia-Pacific IN2 Innovation Summit on the same day.