Holmes Report 05 Dec 2013 // 5:08PM GMT
LONDON—UK energy company Innasol has brought in public relations support to raise awareness of renewable heat within the alternative energy debate, as high energy prices across the country continue to attract scrutiny.
The company, which is a leader in the renewable heat space, has called in Hudson Sandler to support its efforts, as it aims to drive awareness of the Innasol brand and improve understanding of renewable heat.
Starting in December, the assignment calls for Hudson Sandler to help develop Innasol’s narrative around the value of renewable heat as an industry. The firm will focus on media, business forums, consumer groups, regulators, and analysts across the UK.
The assignment comes ahead of the launch of the UK government's 'Renewable Heat Incentive' scheme.
"We feel that Hudson Sandler demonstrated a very good understanding of both the renewable heat industry and our business," said Innasol CEO Silvio Spiess. "We believe that through this partnership, we will be able to take Innasol’s visibility to another level."
The business will be led by Hudson Sandler’s brand, corporate and digital team, headed by MD Kirsty Leighton.
Leighton said that the agency will work to enhance professional interest in renewable heating systems, elevate the visibility of the renewable heat industry in order to drive consumer markets and position Innasol as the smart choice in alternative energy.