Holmes Report 31 Jan 2017 // 8:54PM GMT
LONDON — The Holmes Report and consultancy trade body ICCO have unveiled a global partnership which will involve cross-promotion of key conferences, awards events and selected content worldwide.
ICCO’s new regional structure divides its membership into five regions, consisting of the Americas, Africa, Asia-Pacific, Europe, and the Middle East. Joint events with the Holmes Report will take place in all regions across the year, as well as some publications involving these markets.
"This three year partnership will turbocharge ICCO’s events programme," said ICCO chief executive Francis Ingham. "By partnering with the Holmes Report, we will be able to provide world class events every year, in every region of the world. This is an enormous step forward for ICCO, and for the industry we represent."
The partnership will include joint branding and promotion of events including the In2Summit series, the SABRE Awards, the House of PR at the Cannes Lions Festival, the PRovoke17 Global PR Summit in Miami, the ICCO Global Summit in Helsinki and the ICCO Global Awards. ICCO will also be an Association Partner of the Influence 100 publication, the Innovator 25 and the Creativity in PR Study.
"This global partnership is an important new phase of the long and productive relationship that we have enjoyed with ICCO," said Holmes Report president Arun Sudhaman. "The Holmes Report prides itself on providing unmatched global PR industry insight; collaborating with ICCO will ensure that our worldwide content offering engages with more markets and more people than ever before."