LISBON — The annual ICCO Global Summit, to be held in Lisbon on 9-10 October, will focus on transformation, talent and technology driving the global PR agenda.

Panel sessions and workshops at the event, which will be attended by more than 300 PR and communications leaders from more than 30 countries, will cover new, emerging and unresolved issues for the industry.

ICCO president Nitin Mantri, group CEO of AvianWE, said: “The focus of the summit will be on maximising our industry’s insight and influence in a world that is no longer static. The summit is about more than technology-driven changes; it is an opportunity to help peer leaders from all countries to harness converging technologies, find solutions to protect clients’ reputation, discuss the requirement for new skills, and rethink PR strategies to create more value.”

Confirmed speakers at the event include Sujit Patil, VP and head of corporate brand and communications at Godrej Industries; former Bayer VP of global communications Christina Clinton; WE Communications global CEO Melissa Waggener Zorkin; APCO Worldwide global CEO Brad Staples; Edelman Middle East CEO Omar Qirem; Archetype’s APAC director Lee Nugent, Golin co-CEO Jon Hughes, Interel CEO Grégoire Poisson, H+K Strategies director of social media Candance Kuss; Hotwire global CEO Barbara Bates and FleishmanHillard UK and Middle East CEO Jim Donaldson.

The summit is sponsored by Cision, along with consumer and influencer network Youzz, Global Women in PR, measurement organisation AMEC, Portuguese PR association APECOM, and the Holmes Report.

The full agenda for the summit can be found here.