BERLIN — A number of marketing and digital pioneers will convene at the third In2 Innovation Summit EMEA on 25 May in Berlin, which will focus on how traditional communication and storytelling techniques are rapidly changing because of the influence of new technologies, new markets and new thinking.

The 2016 event will again feature the In2 SABRE Awards at lunchtime, and will precede the EMEA SABRE Awards ceremony that evening. All of the events are taking place at The Station in Berlin.

Confirmed speakers include a mix of senior marketers, political specialists and digital pioneers, including:
  • Thierry Bracke, deputy director general of communications, European Central Bank, who will discuss the challenges involved in 'selling the Euro', amid rising scepticism and scrutiny
  • Telefonica director of communications and reputation Nicola Green, in a session on how the 'new CCO' requires new skills and thinking
  • Economist Group global MD Nick Blunden on how the title's marketing and brand strategy
  • Imad Hashem, vice secretary-general of Saudi Arabia's Economic Cities Authority, who will discuss community-building with Jimmy Larsson, digital strategist at the Swedish Social Democratic Youth Party
  • Glossybox global communications SVP Sachar Klein on whether conventional storytelling is dead
  • Kaspersky Lab head of strategic projects Rainier Bock, a 'cyborg' who has a chip implanted in his right hand.
  • Stack Overflow EMEA marketing head Natalia Radcliffe-Brine
Along with sessions on virtual reality, behavioural science, and the impact of emerging markets. The full programme is available here, while you can register for tickets, and for the SABRE Awards that evening, here.

Event sponsors include Hering Schuppener, Allison+Partners, TRACCS, TVC Group, Weber Shandwick, WE Communications, H+K Strategies and Hotwire.