Holmes Report 02 Sep 2012 // 11:00PM GMT
BEIJING—Scott Kronick, who led the growth of Ogilvy Public Relations Worldwide as it became the largest multinational agency in the China market, will be one of four senior executives to receive The Holmes Report’s SABRE Awards for Individual Achievement at our upcoming awards dinner in Hong Kong.
Kronick, a native of Michigan, has spent 34 years in China, initially with Ogilvy’s ad agency parent company Ogilvy & Mather before founding Ogilvy PR’s offices in Beijing, Shanghai and Guangzhou in the mid-90s and then growing the firm’s operations to include 500 people across the Ogilvy and H-Line brands.
He helped the firm build a client portfolio that includes major multinationals such as IBM and Intel, Mary Kay and Mercedes-Benz.
Prior to the Beijing Olympics in 2008, Tsinghua University professor of journalism Li Xiguang asked him to provide counsel on safeguarding “brand China” for the central government, and Kronick advised the organizing committee of the Games. In his book, My Thirty Years in China: 1978-2008, he recalls working to turn Chinese government officials into professional spokespeople via a 10-session crash course.
A committed Sinophile, he was one of the first foreigners to purchase a house in Beijing in 1991, at which time his friends suggested he was crazy for making such a risky decision. He has continued to advocate within Ogilvy and at public events for the growing importance of China in the global economy.
Kronick won the PR Agency Head of the Year award in 2008 for Olympics-related advertising and marketing campaigns for UPS, adidas, Volkswagen and Johnson & Johnson. And during his tenure, the firm has been named Network of the Year in the Asia/Pacific region by PRWeek in 2002; PR Consultancy of the Year in the Asia Pacific PR Awards and Asia Pacific Consultancy of the Year by The Holmes Report; and Asia Pacific Consultancy of the Year by The Holmes Report in 2009.