Holmes Report 22 Apr 2019 // 7:15AM GMT
NEW YORK — Antenna has rebranded and consolidated its parent company's subsidiaries – including Beckerman, Eco Branding and Chicago Digital – under the Antenna brand. The move includes a new logo, name, brand identity and website to communicate Antenna's integrated service offerings including public relations and communications, social media, digital marketing, influencer partnerships, website development, video development and creative services.
NEW YORK — G&S Business Communications has moved into new headquarters after the agency acquired CooperKatz last year. The new offices are located near New York’s Hudson Yards and Herald Square.
NEW YORK — A new Kantar Media study has found that 50% of consumers say they trust brand information found on the internet, but 58% believe that when the message is seen as coming from the brand (regardless of the communication channel used) then it counts as advertising. In addition, 44% of consumers say their opinions of brands are influenced by what they read about them online, while 39% are influenced by online comments and reviews.
The internet and websites were the top source of brand information, according to 72% of respondents, followed by family and friends (53%), review sites (44%) and social media (42%). However, 78% of the 5,000 adults surveyed stated that friends and family were their most trusted source, followed by review sites (70%), while advertising scored lowest regarding trust.