Holmes Report 30 Apr 2018 // 8:04AM GMT
NEW YORK — New research from the influencer marketing network Activate has found that 86% of marketers and 89% of influencers are using Snapchat less for influencer marketing campaigns than they did last year. Instagram continues to rise with 92% of marketers and 88% of influencers using Instagram for more campaigns than last year. Other findings include: 43% of marketers are using Instagram’s Swipe Up features for campaigns, while 21% are using Story Highlights; YouTube and Twitter are both losing appeal with influencers, but Facebook hasn’t suffered much; and 91% of marketers say they’re repurposing social content in some way – a quarter for paid social specifically.
NEW YORK — Employees this year are a top priority for CEOs and CMOs, with 43% of them planning to give more attention to their workforces than they did in 2017, according to Worldcom Group’s inaugural Worldcom Confidence Index. The report, which highlights issues global CEOs and CMOs believe will most influence business success, found that rise in employee focus is driven by what respondents see as three main threats: government or legislative changes, lack of available talent and cybercrime. It may also be a response to very low confidence levels when it comes to their ability to attract and retain the best talent, Worldcom said. The report was based on an online survey of 585 executives in the US, Asia and Europe.
BOONTON, NJ — The S3 Agency has selected Trenton Children’s Chorus as the newest recipient of the agency’s pro bono program, S FREE. Now in its second year, S3 created S FREE as a way to provide free creative services to worthy NJ-based organizations that are too small, too new or too nonprofit to pay for them. Trenton’s Children’s Chorus offers musical, academic, social, and personal growth opportunities for young people in the greater Trenton area.
MIAMI — rbb Communications has formed a health advisory council to enhance its global health practice. Led by rbb Communications’ Srikant Ramaswami, executive VP healthcare and global and emerging markets, the council’s initial five members bring a wealth of experience in leading communications for global healthcare and pharmaceutical companies, with a focus on supporting the agency’s clients within its healthcare and corporate practices.