Holmes Report 05 Aug 2018 // 10:00AM GMT
CHICAGO — Cision has acquired the technical assets of Berlin-based ShareIQ, which adds visual measurement to Cision’s Communications Cloud. ShareIQ’s platform is based on patent-pending technology that discovers, analyzes and indexes original pieces of visual content, as well as shared and republished copies of specific images. With its addition, Cision’s cloud is able to monitor, analyze and attribute value to both text and visual content.
NEW YORK —The agency Kwittken has changed its name to KWT Global. The name change reflects the company’s evolution as an integrated agency and marks a deliberate shift towards being known as a global brand strategy agency, the agency said. KWT Global employs an interdisciplinary approach to marketing and communications, synthesizing the most impactful elements of PR, influencer engagement, social and digital media and content marketing.
ATLANTA — Tony DeMartino, founder of The Titan Agency and former CEO of Cohn & Wolfe Atlanta, and 13th Generation Strategies managing director Kimberly Krautter have partnered to launch their own consultancy, TDK Strategies. DeMartino founded The Titan Agency in 2001 as a multi-dimensional marketing firm that grew to be the top 20 Atlanta agency with offices in New York, Miami and Chicago. Prior to that, he was the CEO of Cohn & Wolfe Atlanta, a senior VP at Fleishman-Hillard and the head of crisis and litigation PR at Edelman Worldwide. Krautter founded 13th Generation Strategies in 1992 to provide rapid response media, marketing, and messaging account teams to Fortune 500, emerging technology, non- profit, and public policy organizations. Currently, she is PR counsel to a roster of noteworthy regional nonprofits including Laureus Sport for Good Foundation, Families First, Gateway Center, and WonderRoot.
BOSTON — The influencer marketing platform Mavrck has released automated tools to help combat influencer fraud. Mavrck’s methodology is designed to assess and indicate follower and engagement fraud to enable marketers to make informed decisions about influencers based on their risk tolerances. With beta testing now complete, Mavrck is rolling the capability out to select customers as a premium feature, and will make it available to more customers in the coming months.