Holmes Report 11 Dec 2016 // 5:06PM GMT
MORRISTOWN, NJ—W2O Group has acquired Sentient Interactive, which specializes in digital paid and owned media analytics and strategy and marketing campaign execution. It services clients across the healthcare, consumer, financial services and e-commerce sectors. Sentient president and co-founder Adam Cossman will serve as chief digital officer of W2O Group and will focus on integrating Sentient's digital strategy and assets with W2O Group's proprietary analytics models and platforms.
NEW YORK—Ketchum has merged its leadership and change management unit, Ketchum Change, with Omnicom sister agency Daggerwing Group, a management consultancy with strengths in change management and employee engagement and offices in New York, Toronto, Los Angeles, Chicago, Dallas, Atlanta, London, Dubai and Singapore. Daggerwing Group CEO Ewan Main will lead the integrated firm, supported by president Cheryl Ferguson; COO Matt Sinacori; Paul Teuton, partner and EMEA managing director; Michelle Mahony, SVP and North America director; and Gretchen Huestis, SVP and Asia Pacific director.
PLAYA VISTA, CA—The LaunchPad Agency has introduced a proprietary, turnkey pre-marketing program called Blast-Off. Powered by Queue, a leading organic performance marketing technologies company, Blast-Off is a” viral engineered growth marketing solution” for companies that need help building an early fan community of high quality leads at the best possible ROI prior to launching their product, brand or service into the market.
NEW YORK—Business Wire and Agility PR Solutions have formed a new strategic partnership to provide communications professionals with enhanced distribution, monitoring and media analytics capabilities. This partnership will integrate media outreach and multi-outlet monitoring, enabling clients to identify influencers, amplify messages, monitor coverage and measure impact.