BOSTON—Partners+simons, a Myelin Communications-owned firm specializing in communications life sciences clients, has created a new executive team structure and launched a new strategic business unit. Andrew Pelosi will become general manager, overseeing account management, media, delivery and business development; Bob Minihan will add technology to his responsibilities as chief creative officer; and Stephanie Rogers will become EVP of strategy and analytics. The recently formed life sciences strategic unit will be lead by Pat McGloin.

ARLINGTON, VA—Rubin Meyer Communications has relaunched as Westfourth Communications, a change that reflects the company’s growth and evolving capabilities as it approaches a decade of service. For clients in a variety of sectors—including healthcare, defense, aerospace, financial services and IT—Westfourth will continue to provide strategic communications counsel, crisis communications, coalition management, messaging, media relations, marketing and creative design services.