Holmes Report 02 Jul 2018 // 7:46AM GMT
NEW YORK — Eff Creative Group has opened a Singapore office to act as the agency's Asian headquarters. Eff already has a Hong Kong operation. The 5-year-old firm also has launched a new website featuring 3-D effects.
NEW YORK — Suzanne Rosnowski, founder and CEO of Relevance International, has been named to the Forbes Agency Council. Rosnowski joins a network of peers and senior-level executives in public relations, media strategy, creative and advertising agencies. As a member of the council, she will become a regular contributor to Forbes.com, writing about relevant trends in the communications and marketing industry, providing thought leadership and giving insight on industry-related topics.
NEW YORK — Boosting it national footprint, Stryker-Munley Group has opened four new offices in the US. The new operations are in New York, San Diego, Dallas and Denver. With the new operations, Stryker-Munley now has 11 offices across the country.
NEW YORK — The CMO Club and PR Council have published a new CMO Club solution guide, which explores how marketers are incorporating earned media into their overall integrated marketing mix. The guide, Navigating the New Normal Utilizing Earned Media & Earned Influence, is based on a survey of senior marketing executive members, who range from business-to-consumer and business-to-business brands, and interviews with senior marketing and public relations. The research showed:
Brand and corporate reputation are intertwined, with 94% of respondents agreeing or strongly agreeing that there is a connection between corporate reputation and brand performance.
Marketing integration is strong, and CMOs are seeing proof of this when integrating earned media with paid and owned.
Activity thrives on partnerships. Over 76% of respondents claim they are partnering more with their corporate communications team and/or agency communications/public relations counselors to help address issues that may or may not impact a brand’s reputation.