Holmes Report 10 Jun 2019 // 2:03AM GMT
SYDNEY — Polkadot Communications founder Dionne Taylor (pictured) has launched Story Match, a new app that aims to help brands better interact with the media, while eliminating the need for a press release. Journalists create a profile based on their interests and location, which brands can then map against when they upload their pitch. Journalists swipe left to dismiss the pitch or right to open up an immediate chat with the relevant brand. "It’s time to shake things up," said Taylor. "Our industry isn’t moving fast enough with technology and I want to make a change. I want journalists to get to the story quicker and brands to get noticed. I’ve seen first hand what effect media coverage can have on a business and I believe this should be accessible to all brands, no matter what their size or budget."
WASHINGTON — Ketchum is expanding its services for trade associations and nonprofits with new reputation management and public affairs offerings, designed specifically to help a sector facing growing legislative and regulatory challenges. The new offering is geared at boosting associations and nonprofits' ability to advance their advocacy agendas, despite many of them now having to focus more heavily on legislative and regulatory issues given today’s volatile political climate. The offering is being led by public affairs director KayAnn Schoeneman.
RESTON, VA — Buffalo Groupe has expanded with the addition of communications firm Rawle Murdy as its second division. Buffalo Groupe has operated just one entity, Buffalo Agency, after it spun off from parent company Billy Casper Golf in February. The expansion is part of Buffalo Groupe’s goal of building the world’s first marketing platform to connect brands with lifestyle audiences through golf.
MIAMI — Digital marketing firm Mod Op has acquired Dallas-based integrated marketing communications firm MCC, expanding its offerings to better support client needs in both the B2C and B2B markets. Based in Miami, and with offices in Los Angeles, New York, Portland and Panama City, Panama, Mod Op delivers creative and strategic solutions for well-known brands like Avid Technology, Baha Mar, Fender, Hudson Pacific Properties, Marriott, Microsoft, Nike, Visit Florida and Warner Brothers. MCC’s e-team delivers complementary services including digital media, media relations, social media strategy and marketing.