Holmes Report 24 Jun 2018 // 5:35PM GMT
CHICAGO — Cision has added a social influencer discovery feature to its Communications Cloud, aligning traditional media and social influencer capabilities on the platform. The Social Influencer Discovery module offers users the ability identify and target individual social influencers alongside traditional media contacts and outlets, Cision said. They also now are able to monitor the results of comms campaigns across both social and traditional media and analyze the results in an integrated interface.
CHICAGO —KemperLesnik has added esports to its suite of business services. The esports division will produce esports events, connect would-be sponsors with esports assets, consult with esports game developers and lead brand activation for esports sponsors. The agency will also lead messaging and positioning strategy, drive mainstream media coverage, execute social media campaigns, lead media event operations, media train players and casters and produce integrated content marketing programs in esports.
NEW YORK — The PRConsultants Group has announced the addition of a new member, Keith Sherman, principal of Keith Sherman & Associates Public Relations in New York. Sherman’s agency has clients in sectors including theater, film, television, media, music, lifestyles and sports. Members of the PRConsultants Group, which is made up of senior-level public relations and marketing consultants, collaborate on projects, offering clients ‘on the ground’ experience in their local markets.
NEW YORK — Highlights from a communications effectiveness study by the employee platform company SocialChorus include: 2/3 of workers find their company app easier and faster than other content sources, such as their employers’ intranet, email or printed materials; Video has three times higher click-through rates than other types of content, and contributes to keeping 53% more employees as active users after their first 30 days using the company mobile app; and push notifications on mobile are key – 66% of iOS users opt in to receive push notifications, which is significantly higher than the 40% industry average. The findings are based on user data from user data of 1.5 million employees worldwide, as well as a survey of an additional 840 employees.