Holmes Report 26 Mar 2018 // 1:45AM GMT
LOS ANGELES — Boosting their joint crisis and litigation communications business, Englander Knabe & Allen and PRCG|Haggerty have expand the practice’s tech-based offerings. The operation’s CrisisTrust suite of services includes advanced media and social media monitoring, SEO optimization for online reputational management and a digital notification tool that helps internal and external crisis teams work together when mobilized.
NEW YORK — Marketing agency BMF Media Group has acquired boutique lifestyle Public Relations firm LFB Media Group. The combination of these two companies creates an agency that will offer clients public relations strategy as part of a fully integrated marketing mix, including experiential strategy, design and production, sponsorship and partnership marketing, social media and influencer engagement, content creation, data and analytics, and talent procurement.
NEW YORK — Briz Media Group has created a new network of influencers and communicators to help clients best leverage influencer marketing. The team, called Connectors, includes senior leaders from companies including Buzzfeed, Euro RSCG, C2Ventures and Digital Trends. The group’s focus is helping companies boost their business by connecting them with individuals with expertise in marketing, as well as key areas of business from raising capital to exit strategies.
NEW YORK — The PR Council has launched a new podcast, called SHEQUALITY, featuring interviews with senior women agency leaders about their challenges, achievements, advice and best practices. New weekly episodes, the latest initiative in the council’s larger SHEQUALITY effort, are launched on Wednesdays. You can listen to the podcast on the PR Council’s website.