Holmes Report 07 May 2018 // 12:00PM GMT
NEW YORK — Boosting its presence in Latin America, Weber Shandwick has opened an office in Bogotá, Colombia. Paula Restrepo has been named managing director and will lead operations there. Weber Shandwick now includes owned offices in Colombia, Brazil and Mexico, with affiliates in Argentina, Chile and Peru.
NEW YORK — Verizon and its agency partners have graduated their first class of Verizon AdFellows, a 20-person group that spent the last eight months gaining in-house and agency marketing experience through a paid fellowship. The program is designed to give participants experience, while bringing diverse perspectives to Verizon’s marketing disciplines; 90% of the inaugural class got full-time jobs.
NEW YORK — A new RF|Binder study has found that the majority of consumers, or 58%, believe it’s appropriate for companies to take part in the gun control debate — which they largely shied away from before the Parkland, Florida school shooting. The report, called Navigating Risk in the Era of the Purpose-Driven Corporation, also found it took just one week for media conversation and search volume around Delta and FedEx to normalize after the companies took opposing stands on the NRA. #BoycottFedEx and #BoycottDelta conversations lasted 7 days on social media, the study found.