Holmes Report 25 Jun 2011 // 11:00PM GMT
NEW YORK—Finn Partners, the new business unit within Ruder Finn, has been awarded an assignment with Marsh, one of the world’s leading insurance brokers and risk advisers, for executive visibility and thought leadership/content marketing outreach in the US.
Marsh says it selected Finn Partners because of its strong and involved senior leadership and its proven expertise in the financial services and insurance industry. The account will be headquartered in New York and led by Alicia Young, managing partner, Finn Partners.
“Finn Partners has great depth of experience leading effective executive visibility and vertical industry campaigns,” says Dan Prince, global director, marketing and communications, Marsh. “The firm’s geographic reach, its innovative approach to client programming and dedication to financial services makes this partnership a great fit for Marsh.”
The focus of the program is to leverage Marsh’s thought leadership, in-depth management and industry-leading research capabilities to further enhance its image as the global, premier provider of risk management and insurance brokering capabilities. Finn Partners will use its relationships with business and trade publications and established expertise in traditional, digital and social media to position top Marsh executives in front of influential journalists and editors and grow Marsh’s mindshare.