Holmes Report 23 Aug 2011 // 11:00PM GMT
LONDON—inVentiv Health, the integrated healthcare communications company that is parent to Chandler Chicco, has launched of inVentiv Health Communications/Europe, a new company that brings together its advertising, public relations, public policy, market access, medical education, marketing, branding and digital services in a unified offering to serve the continent.
Advertising agencies such as GSW Europe and Junction 11 will now operate as inVentiv Health Communications/Europe, while other companies, including Chandler Chicco Companies, will continue under their own brand names, but now operate under the auspices of the new inVentiv Health Communications/Europe agency.
inVentiv Health Communications/Europe will be led by Bob Chandler, senior vice president of marketing and communications at inVentiv Health and founder of Chandler Chicco Companies. According to Meister, “Given Bob Chandler’s track record of success within the European market, he’s the ideal choice to lead our efforts.”
Says Chandler, “Our new way of going to market is designed to facilitate a multi-disciplinary approach to driving plans and programs that reach intended target audiences with greater speed and relevancy.”