Holmes Report 31 Jul 2018 // 4:26AM GMT
J&J Asia-Pacific digital head Richa Goswami and SAP Senior Director, Strategy & Programs, APJ & Greater China Rita Marini have joined the lineup for the Holmes Report's Asia-Pacific In2 Innovation Summit in Singapore on 11 September, which will focus on the transformation required of the region's public relations industry.
The fifth edition of the Asia-Pacific conference takes place at the Mandarin Oriental in Singapore, and will feature the IN2 SABRE Awards ceremony at lunchtime, ahead of the Asia-Pacific SABRE Awards dinner ceremony that evening. Tickets and tables for both are now available.
Goswami, who leads digital for J&J's regional consumer healthcare business, will be joined by Octagon regional creative director Lizi Hamer to discuss whether brands are ready for 'earned-centric' agencies to lead their marketing efforts. The discussion will be moderated by Edelman vice-chairman Rupen Desai.
Meanwhile, Marini — who is SAP Hybris' senior director of customer experience — joins a session on 'the fads, fears and future' of artificial intelligence, led by FleishmanHillard.
The conference will also span such critical industry themes as the disruptive potential of data and analytics, the importance of humanity in brand storytelling, and much more. More speakers will be unveiled shortly.
Confirmed event partners include Edelman, FleishmanHillard, Text100 and Weber Shandwick, along with Burson Cohn & Wolfe, IN.FOM, Ogilvy, SPRG and WE Communications. The event is also being supported by ICCO and PR Newswire.
Since launching in 2014, the IN2Summit Asia-Pacific has featured names such as Lenovo CMO Arthur Wei, P&G's Nancy Liu, Microsoft’s Andrew Pickup, HSBC's Suresh Balaji, Emirates' Valerie Tan, McDonald’s Jessica Lee and Temasek’s Stephen Forshaw, along with senior comms and social media executives from Nissan, Nike, Ikea, Li & Fung, Fonterra, AIA and Tata.