WASHINGTON, DC—Healthcare specialist Jones Public Affairs is expanding with the opening of a new office in Cambridge, Mass. Located in Harvard Square, the office will focus on providing influencer relations to a growing number of non-profit, pharmaceutical and digital technology companies in and around the Boston area.

Senior vice president and digital communications specialist Ken Deutsch will lead the Cambridge office. He was previously director of strategic services and partnerships at Morningside Analytics where he oversaw the application of analytical research tools for targeting, messaging and tracking the impact of online campaigns. Earlier, Deutsch acted as senior vice president of public affairs at Virilion and president and founder of the non-profit Direct Change.

Additionally, Dana Conti joins the JPA team in Boston as vice president. Prior to joining JPA, Conti was a vice president at Schwartz Communications.