Arun Sudhaman 13 Oct 2014 // 6:32PM GMT
NEW YORK—Cohn & Wolfe New York corporate head Josh Levin has resigned to take up a new role as partner and CMO at consumer intelligence startup Newlio.
Levin, who joined Cohn & Wolfe in June 2013, remains based in New York. He told the Holmes Report that Newlio's dynamic growth proved "impossible to decline."
"Newlio has an awesome product, which has been used to great success with some of the world's most iconic brands and exciting political campaigns," said Levin.
"We work hand in hand with PR agencies, creating mediable and insights-laden data to help drive campaigns. I'm thrilled by the opportunity of helping the company grow in leaps and bounds."
A cloud-based engagement platform that is not dissimilar to Survey Monkey, Newlio has been used by McDonalds, Choice Hotels, the BBC, and Stolichnaya.
Levin takes on responsibility for all aspects of the company's marketing communications including public relations, social media, content creation, and public affairs.
Prior to joining Cohn & Wolfe last year, Levin rose to prominence at Ogilvy PR, where he played a key role in the firm's work to revive tourism in Mexico. Levin joined Ogilvy in 2008 after working in political communications and public affairs in his native Australia.