HONG KONG—Joy Tan, president of global media and communications at Chinese telecommunications giant Huawei, will receive the SABRE Award for Outstanding Individual Achievement at our annual Asia-Pacific awards ceremony, which takes place at the JW Marriott Hong Kong on September 14.

Telecommunications giant Huawei is one of a handful of Chinese consumer brands to have expanded beyond its vast domestic market to build a reputation on the global stage, and as president of global media and communications, Joy Tan leads a diverse team of communications professionals across the globe focused on promoting the company’s innovation and best practices. 

Her efforts have helped the privately-held company become one of China’s most powerful world players—it overtook Sweden’s Ericsson to become the world’s largest telecoms-equipment-maker earlier this decade—and to overcome concerns about its Chinese origins to become a genuinely global force. She has worked to explain and promote the company’s unique leadership structure—three rotating CEOs—and distinctive, collaborative culture.

Tan joined Huawei in 2007 and was senior director of marketing communications and vice president of corporate branding and communications before assuming her current role. Prior to joining the company, she was director of operations at telecom company China Voice Holding Company and marketing manager at TXU Energy and Verizon.

Tickets for the awards dinner—as well as the accompanying In2Summit—are available here.