Diana Marszalek 19 Nov 2018 // 5:07PM GMT
SUNNYVALE, CA — Networking giant Juniper is reviewing its PR support, seven years after it hired Edelman to handle its global PR business, the Holmes Report has learned.
Individuals familiar with the review said that Juniper’s procurement division is driving the process, indicating that the review is likely driven by financial considerations, rather than any dissatisfaction with the incumbent.
The business was estimated to be worth $2 million when Juniper selected Edelman in 2011. It is understood that the technology company has invited a number of agencies to participate in the review.
Before Edelman assumed global responsibilities for Juniper, the multinational company had spent two years working with Weber Shandwick.
Juniper had not responded to request for comment as this story went live.