Maja Pawinska Sims 08 Jan 2019 // 12:48PM GMT
LONDON — Ketchum has hired data analytics specialist Fran Cavanagh as its new head of research and analytics in London.
Cavanagh will be responsible for spearheading analytics strategy and implementation as the agency places a greater emphasis on using data to develop new ways of creating and measuring business value for clients.
Cavanagh joins from iProspect London, part of the Dentsu Aegis Network, where she led the data science practice, working with clients such as Specsavers and Diageo. She previously worked as a senior insight manager at the UK Home Office, where she was responsible for open source intelligence, designing research and evaluating the success of communications campaigns.
Bert Moore, who joined Ketchum as chief strategy and innovation officer last May, said: “Fran is a deep, analytic thinker, with a passion for designing research with an intimate understanding of consumer behaviour and culture dynamics. The depth and breadth of Fran’s experience positions her perfectly to solve very specific client problems through research and tailored metrics that we can use to demonstrate business impact for our clients.”
Cavanagh added: “I am delighted to join the research and analytics community at Ketchum. This is an exciting time for the consultancy, and I look forward to working with the talented team here to deliver ever more innovative and relevant client research and thought leadership.”
Over the last three years, Ketchum's analytics team in London has tripled in size, bringing in talent from media analysis, quantitative research and digital analytics backgrounds. Cavanagh joins Ketchum’s global team of research and analytics specialists based in London, Singapore and the US.