HONG KONG—Ketchum has appointed a Greater China executive board to better respond to its clients’ growing demands in the market. Board members will take on increased levels of responsibility in areas such as client service, finance, business development, marketing and management.

The board is composed of Kenneth Chu, partner and CEO, Greater China; Betty Lo, president, Greater China; Sean Fitzgerald, partner and executive VP, China; Chris Liu, partner and chief business officer, Greater China; Simeon Mellalieu, partner and general manager, Hong Kong; Lynn Farley, CFO, Asia Pacific; and Tim Hosford, financial controller, Greater China.

In addition to his new role on the board, Chris Liu, who has more than 20 years of experience advising some of Ketchum’s longest-tenured clients in China, is appointed Greater China client service officer. He will be responsible for client relationships throughout Greater China, identifying areas for improvement and growth, and ensuring clients fully understand the scope of Ketchum’s global offering.