Holmes Report 25 Mar 2012 // 11:00PM GMT
NEW YORK—Clients of Ketchum, Weber Shandwick and Edelman have each received 20 or more nominations for public relations campaigns conducted last year, as The Holmes Group announces the finalists in its 2012 SABRE Awards competition.
On the client side, Procter & Gamble and its various brands led the way with eight nominations for campaigns, followed by IBM (six), Ford and Unilever (five), Starbucks (four) and Intuit, McDonald’s, and Pfizer (three each).
Among agencies, Ketchum agencies led the way, with 24 Diamond and Gold finalists between them (including one shared with Freshworks, four of the firm’s Access Communications subsidiary, and one for Zocalo Group). There were 22 nominations for Weber Shandwick agencies (including two for Rogers & Cowan, two for Brazilian firm S2 Publicom, and one for Powell Tate), and 20 for Edelman (including three for its Matter sports and entertainment marketing unit).
Other firms reaching double figures in terms of nominations included GolinHarris (14); MSL Group (13, including two each for its PBJS and Schwartz MSL units); and Ogilvy Public Relations Worldwide (11).
And there were multiple nominations for Citizen Relations (seven); Burson-Marsteller, Carmichael Lynch Spong, Fleishman-Hillard and its Canadian subsidiary High Road Communications, and Hill+Knowlton Strategies (six each); Zeno Group and Porter Novelli (five each); Euro RSCG Worldwide, Padilla Speer Beardsley and Qorvis (four); and Capstrat, Cohn & Wolfe, Coyne PR, Fast Horse, MWW Group, RF Binder, Ruder Finn, Shift Communications, WPP, and Chandler Chicco Companies (three each).
The winners of the Silver SABRE categories, which recognize content creation in all of its various firms and PR agency management, were also announced, with Weber Shandwick and Edelman receiving the most wins: four each (including one for Weber Shandwick’s Current division and one for Edelman’s ad agency Blue).
Other multiple winners in the Silver categories included Burson-Marsteller and GolinHarris (three each); and Carmichael Lynch Spong, Ketchum, M Booth & Associates, and Padilla Speer Beardsley (two each).
Winners of the Diamond and Gold SABRE awards will be announced at our annual dinner, which will take place at Cipriani 42nd Street in New York on May 8. Tickets and tables are now on sale, and order forms are available from Celeste Picco ([email protected]).
A complete list of Gold SABRE finalists can be found here.
A complete list of Silver SABRE winners and finalists can be found here.