CHICAGO—Ketchum has been named PR agency of record for Kimberly-Clark's North American family care brands after a competitive pitch. The firm will support a range of its brands, including Cottonelle bath tissue, Kleenex brand facial tissue, Scott brand bath tissue and paper towels, and Viva brand paper towels. Ketchum has worked with Kimberly-Clark since 2001 on public relations and social media strategies.
"We look to our PR agency partners to work collaboratively with us to create commercial programs designed to drive brand equity and sales success," says Gordon Knapp, president, Kimberly-Clark North Atlantic family care. "During the RFP process, Ketchum demonstrated their commitment to our go-to-market approach and goals, as well as their creative capability to help build commercial programs that build our family care brands and business. We look forward to continuing to build upon our long-standing relationship with Ketchum."
Kimberly-Clark is tapping the multiple resources within Ketchum, including content expertise in brand marketing, marketing to women, sustainability, social media strategy and integrated marketing management.