Holmes Report 25 Sep 2011 // 11:00PM GMT
WASHINGTON, DC--Kraft global comms head Perry Yeatman has joined the heavyweight speaker lineup for the Holmes Report's upcoming ThinkTank Live conference in Washington, DC on 27 October.
Yeatman is currently SVP of corporate affairs at Kraft, and president of the Kraft Foods Foundation. She joins other confirmed speakers: Honeywell's Tom Buckmaster, Burson-Marsteller CEO Mark Penn, and Hill & Knowlton chairman Jack Martin.
The conference will look at The Intersection of Politics and Branding, with an emphasis on the ways in which communications techniques from the political realm are influencing corporate and marketing communications.
Both Yeatman and Buckmaster were recently selected for the Holmes Report's Influence 100 project, which identifies the 100 most influential in-house communicators in the world.
Tickets for the event are on sale via Eventbrite at $395 for the full-day conference, which is being sponsored by Burson-Marsteller and Hill & Knowlton.
In her role at Kraft Foods, Yeatman is a key advisor to chairman and CEO, Irene Rosenfeld. She has been deeply involved in the communications, community involvement and public policy aspects of the company's transformation during the past 5 years. From multi-billion dollar deals (including the Cadbury acquisition) to fighting hunger and spearheading Kraft Foods' first ever global week of service, Yeatman has successfully used the disciplines of Corporate Affairs to help drive the company's agenda internally and externally around the world.
Yeatman also blogs on the Huffington Post and is an active advocate for Girl Scouts and most recently served on their National Board. She is also co-author of the award-winning book Get Ahead by Going Abroad. After postings in Singapore, Moscow and London, Perry parlayed her success overseas into a US-based senior executive position in a Fortune 100 company – all before her 36th birthday.