Diana Marszalek 20 Feb 2019 // 1:03AM GMT
LOS ANGELES — The Los Angeles Auto Show, one of the largest in the country, has handed its PR business to FleishmanHillard, charging the agency with boosting consumer engagement with the event.
FleishmanHillard has officially been named the show’s PR agency of record under the two-year deal. The Auto Show, an annual event started more than a century ago, had been working with JMPR Public Relations before selecting FleishmanHillard in a competitive review.
FleishmanHillard is charged with leading a full array of communication initiatives for the consumer-focused LA Auto Show, which is scheduled for November 22 through December 1. The agency also will be handling public relations for the adjacent press and trade show, AutoMobility LA, including media relations, social strategy and strategic partnerships.
All of which is in keeping with the overarching goal of bolstering show attendance and audience engagement on behalf of the auto manufacturers who participate, the Auto Show said in announcing the partnership.
"Partnering with a global agency like FleishmanHillard will provide the LA Auto Show with resources to reach a wide range of new audiences," said president Terri Toennies. "We are excited for our new partnership and believe FleishmanHillard will bolster both shows beyond their current reach, while maintaining their respective base."