Holmes Report 20 Mar 2012 // 12:00AM GMT
SAN FRANCISCO—Technology and digital public relations specialist LaunchSquad has launched Original9 Media, a new content company led by editorial, PR and marketing experts. The firm will help companies engage audiences and grow their businesses through premium content creation, distribution and consulting expertise
Veteran journalist Jeffrey Davis will lead Original9 Media's content efforts. Davis has been working with LaunchSquad as a senior vice president and will serve as the editorial director and strategic lead for the new firm.
According to Davis, “Content continues to grow substantially as a percentage of overall marketing budgets across industries. However, many marketing organizations today are wasting time, money and energy on disjointed content efforts spread among various media such as online advertising, search engine marketing, blogs, social media and mobile marketing initiatives. What many of these campaigns lack beneath the surface is compelling original content that ties back to the narrative of the company.”
The firm will offer a spectrum of premium content services including strategy, distribution, analytics, creative, Web and mobile content and app development, infographic programs, influencer recruitment, blog creation and management.
Adds Jesse Odell, co-founder of LaunchSquad and an advisor to Original9 Media: " The marketers I talk to are quickly realizing that now more than ever everything comes back to great content, and not just flashy tools and techniques."